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60 Minute Record Executive

A No BS Guide to Navigating the Music Business

Kristian Moyo

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The chaotic world of the music industry.

Every minute counts.

Side A inside the music business

  1. Decoding the industry maze

    from the heavyweight record labels and music publishers to the roaring DIY ecosystem

  2. Streaming’s brutal truth

    earning minimum wage as an artist in the age of Spotify, Apple Music, and YouTube

  3. Copyrights and royalties explained

    from copyrights to royalties and everything in between

  4. Music moneyball

    how numbers are driving the game and where you can cash in

  5. Harnessing the digital beast

    how platforms like TikTok are remixing the rules

  • 00 Aspiring music industry aficionado?
  • 15 Unfiltered, direct, and filled with gems.
  • 30 Real-life anecdotes.
  • 45 Data-driven insights.
  • 60 A practical and entertaining roadmap.

One hour. A whole new perspective.

Information is King.

Drop the needle on your copy

The cover of 60 Minute Record Executive by Kristian Moyo

60 Minute Record Executive is a ruthlessly efficient, humour-infused handbook for any aspiring music industry aficionado.

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Kristian Moyo · Published by The Vanguard Firm

Liner notes

Play the first track

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The track list

  1. 01

    DECODING THE INDUSTRY MAZE: Unpack the music biz like a puzzle, and identify the key players - from the heavyweight record labels and music publishers to the roaring DIY ecosystem.

  2. 02

    STREAMING’S BRUTAL TRUTH: Navigate the treacherous waters of streaming payouts. Unmask the stark reality of earning minimum wage as an artist in the age of Spotify, Apple Music, and YouTube.

  3. 03

    COPYRIGHTS AND ROYALTIES EXPLAINED: Get to know the game of rights, from copyrights to royalties and everything in between.

  4. 04

    MUSIC MONEYBALL: Learn the role of data and analytics in today's music industry, from talent discovery to revenue growth. You'll see how numbers are driving the game and where you can cash in.

  5. 05

    HARNESSING THE DIGITAL BEAST: Figure out how platforms like TikTok are remixing the rules of music marketing and promotion

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60 Minute Record Executive A No BS Guide to Navigating the Music Business

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The executive

Kristian Moyo

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Questions

Who is this book for?

Any aspiring music industry aficionado: those who dare to tread the tumultuous waters of the music business.

Which formats are there, and is there an audiobook?

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Can I order copies for a team or a class?

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